What to Do With Your Video Marketing

Marketing videos for businesses can help you land clients, sell products, and keep visitors on your website. In this article, we’re going to discuss the benefits of video marketing and how you can use it to improve your company’s operations.

According to a Forrester Research, the use of video will increase over the next few years. In fact, the forecast is so strong that they’ve raised their expectations, forecasting that over 90% of all online traffic will be video by 2013.

To help your business benefit from this trend, you will need to consider the video marketing tips we’ve learned in this article.

Tip #1 – Brand Your Videos

The first video marketing tip you should consider is to brand your videos. This will allow you to target specific keywords. When you do this, it will help you drive traffic to your videos, as well as promote your site.

Tip #2 – Video Keywords

The next video marketing tip you should consider is to pay attention to the keywords you’re using for your videos. If you’re using the keyword “software engineer,” you’re going to get less traffic because there are plenty of videos on YouTube that use that exact keyword.

However, if you use another keyword such as “web developer,” you will get more traffic because you’re using a specific keyword. This way, you’re more likely to get potential clients searching for a particular product or service. And as a bonus, it will allow you to increase your ranking on Google’s search engine.

Tip #3 – Use Related Keywords/Phrases for Video Titles/Description

The next video marketing tip you should consider is to use related keywords/phrases for your video’s titles/descriptions. This way, it will help you get higher rankings on Google’s search results.

Tip #4 – Use Keywords For Your Video Tags

The next video marketing tip you should consider is to use your video tags. These are the keywords/phrases that should be used in your video description. You should tag your videos with related keywords/phrases because Google’s search algorithm looks at the number of views your videos have and their rank within search results. And it also takes into account how popular it is within your niche. So, it’s crucial that you include your targeted keywords/phrase within your video tags.

As a general rule of thumb, you should include as many keywords/phrases that are in the news. So those that are being used frequently and often, you should have them in your video’s title/description. But you shouldn’t overuse them because this may cause your videos to rank lower within search results.

You shouldn’t use too many specific keywords/phrases because this will cause your videos to rank lower within search results.

And you shouldn’t underuse your keywords/phrases because this will cause your videos to rank lower within search results.

You shouldn’t include videos that don’t belong to you. This is very important because it will cause your videos to rank lower within Google’s search results.

Tip #5 – Promote your videos

Finally, the final video marketing tip you should consider is promoting your videos. You shouldn’t just use one keyword/phrase to describe your videos. You should use as many as possible. You should also embed your videos onto your blog or website. Also, you should promote like crazy on social networking sites like Facebook, Twitter, LinkedIn, and many others. You should also post your videos on any video-sharing sites such as YouTube. And you shouldn’t forget to syndicate your videos to social networking sites.

Video marketing has become very popular in the past couple of years, even more recently with the popularity of YouTube, Revver, Vimeo, and Dailymotion. So, it’s a great medium to promote your website, business, or even yourself.

But you shouldn’t rest on your laurels. You should keep updating and revising your videos and improving them.

Here are some more video marketing tips:

* Improve your video quality: Don’t use the same footage or software to make your videos. Make sure to use a better camera, a tripod, and better lighting. This will increase viewer satisfaction.

* Make it appealing: In one of my videos, I mention using the word “cool” 22 times. But I only use it once in my description. This is because when I put it in my description, it makes me stand out. You should use it often but only in your description. If you don’t, people won’t use it, and it won’t drive them to your videos.

* Get people to subscribe: Once people subscribe to your channel, they will be updated every time you upload a video. They will also get notifications before you upload a new video. So, it’s an excellent method to get new subscribers. So, make sure to use it.

As you can see, video marketing isn’t as hard as it seems. I hope you enjoyed this article, and you can apply it to your own business today.

See you online!