What Does A Video Marketing Agency do

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Hey what’s going on my name is alex with portland event films and today we are going to discuss
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whether a videography company is right for you or a video marketing agency is right for
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you so this could be kind of a lengthy video uh look down below i’m gonna put uh time
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stamps for all the different things that we talk about we’re gonna talk about voiceovers
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makeup color palette all kinds of stuff so look down below there’s gonna be kind of
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a long video but we’ll break it down in the time stamp below so the first thing i want to talk
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about is finding out first what is your demographic and what is your target
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audience now this can be many different things depending on what your video
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is trying to do and what platforms you plan on putting it on the person that’s on
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linkedin the business owner is probably not on tick tock
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so you need to figure out what your product is what’s your message and who your target audience is and then
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this is the first step that we like to cover in the pre-production process
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one of the first steps in the pre-production process is scouting out a location
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and coming up with a lighting design we also need to determine the theme of the video and what kind of energy or
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mood you guys are trying to portray because this is going to have a very dramatic effect
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you can’t have something super emotional low energy on a bright sunny day so coming up with the location that we’re
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going to use and the lighting design is going to play a major
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role in coming up with the theme of your guys’s production now this could be an indoor shoot and we
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have controlled lighting versus if it’s going to be outside are we going to have to deal with the
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elements plan on a day that’s going to be sunny or rainy these are all things that we need to
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come up with and the more pre-production i feel the better success you’re going to have
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um for the end result i’ve got to a lot of people where they’re like no just show up and shoot it
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you know we can light it however just deal with the day of and those have been uh just a disaster unless we’re
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recording a documentary video which is sometimes like a wedding
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or a live seminar and this is completely different but when we’re coming up with a polished
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product the more pre-production preparation coming up with the lighting design the
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elements and the mood are gonna help your overall product in the end
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so before even starting i like to get the product either sent to me pictures past videos any imagery that
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you have of the product that we’re trying to shoot and then also i like to find out your guys’s branding
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images colors what your logo looks like so that way that we can tie it all in together because there’s nothing worse
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than having a product that doesn’t match your branding
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we wouldn’t want to take a pepsi commercial and shoot it on coca-cola red and just mix up the brand so it’s really
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important when coming up with your design elements of your video that we have the colors of your brand
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to come up with a color palette that matches the theme that you’re trying to do
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i mean you go into a hospital it has a negative connotation and they use the ugly green color
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versus where outside summer uses pastels bright colors so you got to think about what your logo is
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and then also what your product is and you want all these to match together and this will create a good sense of
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brand identity in your video so one of the things that i feel is really overlooked
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is makeup artist they are very very important to make sure that your talent looks the best that they can
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in front of a camera you don’t want somebody to have a mark or imperfection on their face and instead
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of listening to your message all they’re doing is focusing on that little mess up that
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a little bit of preparation and makeup could affect so for us it is very important to have makeup artists
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for your video now whether you’re using professional talent or you’re using susan from the office i highly recommend
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having a makeup artist they’re pretty inexpensive for what you get for your return on investment
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so now we’re gonna talk to you about the voice of your product so you probably don’t think about it that much
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but commercials use very select artists when it comes to voicing a commercial sometimes it’s a
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narration sometimes it’s the actor so you really got to decide how you want to do the vocals for this
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particular project now google ranks videos with voices much more than just a commercial
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with music really doesn’t know what to do with that video it sees the title and sees the description
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but in that video if you can answer some questions with some dialogue it’s going to help that video rank a lot
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better hi i’m nastasia marquez i’m a full-time professional voice actor and i would
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love to do your voice over take a listen to my demo and let’s get started now we try to make this
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convenient for you we’ve already screened the voice actors we’ve used them on
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multiple projects we have some that are male some they’re female spanish different accents and this
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really takes the production value up because they know how to speak and they know what
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sounds good for a commercial versus just using somebody in your office now you guys are more than welcome to
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use either paid actors or somebody in your office but if you really want to show that
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production value and not have to do retake after retake i would highly suggest thinking about somebody doing
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a voiceover if you use somebody in the office they got to be comfortable talking to the camera or talking off of
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a teleprompter and sometimes this can take ever i mean i’ve been on a set before we had to get
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two sentences from somebody and we had to do like 15 takes that took like two hours
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if we would have just had a voiceover artist could have done in five minutes and saved a bunch of money um because
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susan from the office is not used to talking in front of the camera every day and it really showed in the production
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of the video versus having somebody that is a trained professional that does this
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every day [Music] you really need to include some form of
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motion graphics whether that’s 3d modeling these are called callout titles and
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tracking you’ll usually see a bumper in the beginning of the video or you’ll see it at the very end and we
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can incorporate your branding your colors um definitely your logo this here is called
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a lower third and you’ll see these in a lot of different commercials so i really feel that motion graphics kind
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of helps take it to the next level when we can incorporate all these different elements
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in your video now one of the most important parts is the video marketing
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i just did a video about video marketing and how you can get your video ranked on youtube really fast we did a video in
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like two days and we got it to the first page of google so i think that’s the most important
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part because when we make a video all it is is a piece of art until we get it online and we market it
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so marketing and knowing uh what keywords to use uh what descriptions to put in
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there how to tag the video i feel that this is very underrated but it is the most
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important part because if you have a nice finished product but you don’t market it right
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and you don’t put it in the right channels then it does you no good spending all this money
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on a video and nobody sees it if we can’t get eyeballs on that video it does you no good
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and it’s definitely not a return on your investment so this is a big step in after we
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produce a final product getting it out to the right people in the right avenue so you guys can see
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some money back now after we made our final product in the video it comes down to hosting we
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need to know what platforms we’re going to put it on is it going on facebook
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instagram linkedin because they all have different video sizes is it going to go on your website do we
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need to make a smaller version for self-help video are we going to put it on youtube or are you going to need us
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to put it on vimeo so it really just depends on how much video content we shoot from you
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and what your overall goal is so there’s a lot of times where people will hire us more for the video marketing point
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where we’ll come up with the titles the descriptions the keywords we’ll host it on our platform we’ll make
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a video size that’s 16 by nine we’ll also make a four by five for instagram uh we’ll make a 4k version for
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youtube and then we’ll also make a 1080p to put on
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facebook so really just depends on where you’re going to put it what different platforms you’re going to utilize
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that way we have a game plan going into the day of shooting knowing that we need to get a really
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wide angle of a particular product because when we take that wide shot in instagram
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you got to make sure we still have enough room and stuff’s not being cropped out
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so knowing what platforms we’re going to put on is going to be a big factor in how we’re going to shoot
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and how we’re gonna storyboard all the shots so when it comes to doing our site
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location i like to scout my area see what kind of shots we can get and this is where i like to come up with
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a storyboard and a shot list i also like to scout the location to see if we can get some drone
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shots what obstacles we have to deal with on the day of the shoot
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if we got big windows that we need to either block out what natural lighting can we use
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uh what lighting that we need to bring to set up so this is how i feel it’s very important to
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scout the location so that way we can start planning our shot list and coming up with a