Video Marketing Tips For Business | Video Marketing Strategy For Small Business 2021

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Why should you reverse engineer your competitors videos too a lot of newbie video marketers their first instinct is
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to come up with a video that they think is hot they swear that this video concept that they come up with is going
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to sell like hotcakes I’ve seen this a million times before the ending is very predictable the idea that you thought
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was so hot fizzles out quickly it turns out that your idea is not the best thing to come around since sliced bread far
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from it talk about an expensive mistake if you want to truly dominate your niche through video marketing you need to
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understand that you do not have to reinvent the wheel seriously you just have to figure out what your competitors
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are doing and let them do your homework for you imagine that your competitors end up doing your homework for you how
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pay attention to what they’re doing they’re doing it for a reason they produce videos that fall within a narrow
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range of topics for a reason that reason should be obvious it works start there if you’re looking for the
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top reason why you should just reverse engineer your competitors videos instead of coming up with something absolutely
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new it is this it gives you a head start the second reason is you get to build on their strengths and improve on their
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weaknesses usually being the last person’s of the game is a big disadvantage but when it comes to video
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marketing it’s actually a big advantage the guys who started before you they got out of the gate and they stumbled and
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they stumbled again and they stumbled some more you can learn from their bad experiments and their failed video
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projects you get to cherry-pick from their successful videos to come up with your own video marketing success best of
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all you can pick apart their areas for improvement and come up with ways to beat them at their own game do you see
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how this works don’t beat yourself up over the fact that you’re late to the party in the world of video marketing
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being the last person to the game is actually one of the biggest competitive advantages you can ever have you just
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have to know what to do that’s the bottom line reverse-engineer your competitors videos
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and figure out the industry standard once you have a clear idea of what the standard is develop your own brand of
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course coming up with a successful brand is not going to happen overnight it takes quite a bit of practice but if you
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know what you’re doing things will fall into place one key trick that boosts your videos
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SEO what if I told you that there is one simple trick you can use to increase your videos visibility on YouTube in
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fact this little trick might even boost your videos rankings on Google search results excited yet I know you would be
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here’s the thing it’s not anywhere close to what you think it is usually when people think of SEO they
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think about keywords on pages and backlinks I really can’t blame you for thinking that way because that is
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standard SEO even a newbie search engine optimization specialist would figure this out the problem is ranking a video
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on YouTube is somewhat different from ranking on Google generally forget about backlinks instead focus on the core
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technology that YouTube brings to the table did you know that when YouTube processes
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your video it actually creates a transcript now you can choose not to make this transcript public when people
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click the closed caption option on your video they can see the transcription if you make it available you can turn this
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off regardless Google which is the technology behind YouTube is actually paying attention to the words in your
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video a lot of video marketers are clueless about this they use the old tricks
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they stuffed keywords in their description their titles and their file names unfortunately they do not actually
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talk about the keyword in fact for a lot of older videos these videos have nothing to do with the keyword they are
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targeting google has become smart the old tricks no longer work here’s the simple trick mention your keyword in
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your video sounds simple right well there’s a complication mention it in context that means there has to be other
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keywords that give proper context to your keyword you can’t just target one keyword and repeat it over and over
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again in your video that’s not gonna work in fact that’s going to work against you you might even get penalized
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for that instead you have to come up with related keywords that give context to your
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target keyword for example if your target is the phrase baby shoes you should target baby where baby clothes
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baby fashion do you see the big picture when Google processes all these different but related keywords together
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it sees the context and your video might get ranked higher for your target keyword sounds awesome right well you’re
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not out of the woods yet there is one final hurdle your video must still be engaging
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if your video does not get views or does not get clicks YouTube is going to bury your video pay attention to these
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factors so you can get a nice bump up in YouTube’s search results too many marketers fail to do this and
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they end up failing I can’t even begin to tell you how many times I’ve seen very effective videos fail at the very
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end don’t get me wrong these videos were well produced it’s obvious that whoever came up with these videos spent quite a
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bit of time effort and money producing them they’re very slick and they have amazing scripts they communicate really
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well but they’re missing one key element and that’s why they failed I’m willing to bet money that these videos did not
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even cover their cost of production in fact I wouldn’t be surprised that the vast majority of these otherwise slick
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videos I’ve seen did not make any money at all sound sad right well you’d be sad too if you spent all that time effort
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and money only to have very little to show for your efforts how do these marketers fail what are these videos
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missing well please understand that a great video is not just about graphics it’s not just about having an awesome
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script it’s definitely not just about having great content that informs people those are very important but you have to
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have this additional component miss out on this and you will end up wasting your time producing yet another video what am
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I talking about call your viewers to action there’s a reason why you created that video it’s
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not like you had nothing else better to do you want to make money call your viewers to actions so they can
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put extra dollars in your pocket it’s that simple not only that but you have to call them to action repeatedly sounds
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simple right well here’s the complication you have to call your viewers in context you can’t just say
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click the link in the description box below that’s not going to work why everybody’s doing that what makes
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your video stand out what makes your video distinctive doing that won’t make you stand out in fact that kind of call
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to action is all too forgettable you have to call your viewers to action in context how do you do this you pitch
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them on the benefit they will get when they do what you want them to do for example if I’m promoting a Bitcoin
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trading system I would say if you’re tired of losing money or making very little money on Bitcoin trading click
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the link below for the answers you need to succeed you see how this works you appeal to their problem what is their
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problem they’re not making any money or they’re losing money you then connect your solution and tie it to an outcome
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the outcome of course is to turn things around I know it seems simplistic but it works
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don’t just say click below or click the link that’s not going to work you might as well have not said anything never
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fail to call your viewers to action how to use the KLT sales method using videos what is K LT sounds like some
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sort of medical procedure or a complicated massage maybe it even sounds like some sort of high tech jargon well
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K LT is going to determine whether you make money in video marketing or not that’s how important K LT is you better
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wrap your mind around the concept in fact I would suggest that you focus on it intently otherwise you’re going to be
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spending a tremendous amount of time effort and resources trying to make money with videos only to fail that’s
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how important it is it is no joke what is K LT k stands for No L stands for like T stands for trust sounds good so
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far well here’s what brings it all together when was the last time you bought
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something from a total stranger I would venture to guess that your answer is never
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you’re hardly alone most people would buy only from somebody they trust it doesn’t matter how long it took to get
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that trust but they will only buy if they feel they can trust the other person do you get it now well how do you
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get to the trust stage that’s right you have to feel that you like the particular option being offered to you
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which brings up the question how do you get to like a particular option instead of other options this means that you
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have to know enough about your problem for you to think that you would prefer one option over another that is the KLT
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process your job as a salesperson and you are a salesperson even though you’re using online videos is to walk all your
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viewers to the KLT process they start out trying to know quite a bit about their problem then they like a
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particular option and then you hold them by the hand until they trust your specific option you have to use video to
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make this happen how does this work well the K videos are videos that teach viewers for example if you’re selling
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baby shoes you teach the viewer the importance of buying baby shoes what are the benefits of putting shoes on kids
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next you compare the different types of baby shoes out there to the type that you’re promoting your videos must get
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the viewer to like your particular option after that you come up with video reviews of different models of the
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option you are selling and you build trust that way that’s how you use KL tea with videos it’s all about using the
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right kind of video at the right time that’s how you get people to trust you otherwise you’re not going to get a sale
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forget about it how to use the cheapest marketing video type most profitably video marketing
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actually involves many types of videos there is no such thing as a magic bullet video seriously there is no one video
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type that would sell everybody all the time that simply doesn’t work different people are more likely to trust a video
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spokesperson fair enough others have a soft spot in their hearts for a whiteboard animation cool
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even others prefer slideshows now you may be thinking that these different video types are pretty much the same no
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they’re not at the very least they’re priced differently if you’re looking for the cheapest type of video marketing go
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with slideshows this should be obvious basically you take different pictures and you come up with captions you edit
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them together maybe you play a soundtrack in the background and you have yourself a nice
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professional-looking slideshow now you may be thinking that since these are cheap they’re not all that persuasive
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think again you just have to use them in the proper context of the KLT sales method some slideshows are to develop
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knowledge other slideshows are to get people to prefer your particular method and other slide shows or to get them to
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trust the specific product that you’re selling again slideshows are not much different from the other videos in terms
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of the KLT sales method what makes them stand apart is the fact that you can create a lot of them and they’re dirt
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cheap use your secret weapon there’s one secret weapon that would really turbocharged the impact of slideshows
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the best part to this secret weapon is that it doesn’t really cost much money what am I talking about your voice even
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you narrate your slide shows or you hire somebody for cheap to do it regardless of how you do it just do it
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why when your slideshow has an actual human voice playing over it it gives it a personal touch the viewer doesn’t get
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the impression that they’re back in high school being forced by their teacher to watch some boring slideshow video
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instead the voice element in the slideshow creates all sorts of emotional imagery this makes your slideshow more
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powerful now you may be thinking that you need to be slick to do this no it’s ok to make mistakes as long as you’re
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personable and you impress the viewer you’ll be fine how do you impress people very simple impress them with facts and
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results let me tell you people brag all the time that’s not going to impress anybody why everybody does it
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however when you show people that the stuff you’re talking about is real you know they will sit up and pay attention
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that’s how you impress with facts and results finally call the viewer to action
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this is the key always call them to action three key marketing video types you need
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to know about a lot of newbie video marketers are under the impression that all marketing videos are pretty much the
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same maybe they define sales videos as spokesperson videos these are videos
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where you see an actual person speaking to the camera and connecting with the viewer maybe they would define it as
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some sort of nicely produced slideshow others prefer animation interestingly enough there are different types of
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videos that you can use for sales they have their own set of strengths and weaknesses understand the different
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types you have at your disposal so you can make informed decisions as to which videos to make here are just three key
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marketing video types there are a lot more out there but you need to know about these three once you’ve mastered
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these three then you can experiment with the other types whiteboard videos
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whiteboard videos feature a hand that quickly draws a picture this is an illusion because the picture
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actually already exists the software used to create these videos simply hide parts of the picture and
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then reveal it to give the illusion that the hand is drawing the pictures I know it sounds cheesy but it’s also very
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effective the main reason why a lot of people like whiteboard videos is that they are being
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revealed information it’s not like you’re just telling somebody okay these are the facts and then let’s move on to
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the next set of facts instead when people see the hand moving around they see that the concept is being fleshed
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out in front of their very eyes the downside the typical whiteboard marketing videos is that they are
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produced by software that often have very limited graphics libraries it is no surprise that a lot of these whiteboard
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videos look suspiciously very similar to each other how can they not they use the same graphics libraries unfortunately if
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you were to come up with your own graphics library this is going to explode your costs because you’re going
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to have to get those graphics from somewhere video spokesperson this is the most common type of sales videos there’s
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really not much to explain you have a person either reading off a teleprompter or reciting memorized talking points the
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reason why video spokespersons are very powerful is because there is a human to human connection the moment you look at
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somebody in the eye and there is a sincerity in your face you can connect I know that sounds simple but it’s also
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very powerful the downside with video spokespersons is that they’re very expensive seriously I
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don’t know about you but the last time I got convinced by a video spokesperson the person had to speak for several
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minutes unfortunately most video spokespersons charge by the second for every hundred
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words if you want somebody to speak at length it’s going to be a costly proposition indeed slide shows slide
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shows are very cheap to make I mean how complex could it be you’re basically just taking music in different
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pictures and possibly even video clips and compiling them together well made slideshows are smooth and slick now the
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biggest advantage of slideshows is that they’re so cheap that you can make a ton of them the big disadvantage of
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slideshows is that they are fairly flat unless you include a voiceover unless you have a nice voice and can speak
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professionally it’s going to be a problem for you seriously because you’re going to have to spend money on
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professional voice-over artists and a lot of them charge by the word keep the types in mind for your campaigns get a
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clearer understanding of the different video types available out there and get a clearer read on the type of video your
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target market prefers three key considerations to think about when using whiteboard videos for
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marketing you probably have seen whiteboard marketing videos before they all start out with a hand or a blank
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screen and that a hand shows up and draws images while a voiceover plays or some text appears explaining what’s
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going on they’re very effective because they tend to do an efficient job at explaining concepts
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make no mistake when you talk to somebody and you have a concept in mind sometimes things get lost in translation
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you’re not quite able to get your message across clearly and effectively when you pair that with images it’s much
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easier for things to click in the minds of people you’re trying to convince remember at the end of the day you want
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them to reach into their pockets whip out their wallets take out their credit cards fill out an online form and send
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you money that’s the bottom line that’s the name of the game there’s no shame in that game whiteboard animation can be an
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effective tool in making that happen another way you can turbocharge whiteboard animation is using cartoons
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you can use caricatures believe it or not they create the same face-to-face type of video connection as a video
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spokesperson the great thing about using cartoons is the fact that they are much cheaper than video spokespersons the
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problem with whiteboard animations is their cost if you choose to turbocharge them if you were to just stick with
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images and canned music you’ll be fine you probably would be cranking out tons of these videos for a few bucks a pop if
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that that’s how cheap they are to make the problem is the moment you start including a voice over your costs start
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to explode now your cost will remain low if you’re doing your own voice over but if you’re insecure about your voice or
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you feel that you’re just not a good speaker or you have a low quality voice you’re going to have to spend on a
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professional these people are not cheap they charge per hundred words and it can get very expensive if you have tons of
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whiteboard videos whiteboard videos that are just made with images and diagrams are cheap to create just like slideshows
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but the moment you include voice all bets are off keep that in mind three key fiber services that will
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turbocharged your video marketing business video marketing does not have to be expensive I know you probably have
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heard otherwise I’m sure there are lots of professional services companies out there that would love to convince you
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that you have to pay top dollar but at the end of the day you don’t have to spend an arm and a leg on your videos
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you can create slideshow after slideshow whiteboard video after video and still have a lot of money left however if you
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really want to increase the impact of your videos you’re going to have to spend a little bit of money now how much
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money you end up spending totally depends on how many extras you want to pack into your videos don’t get me wrong
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a well-made slideshow video can be effective but if you really want to maximize its impact with as little
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effort on your part as possible you would have to spend on extras here are three key Fiverr services that will
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greatly enhance the quality and impact of your video marketing materials intro and outro an intro or outro is an
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animated or musical piece that plays either in the beginning or at the end of your video this is a nice little
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branding element you may have to pay a little bit of money upfront but the great thing about these clips is that
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they are a sunk cost this means that they get cheaper and cheaper the more you use them you might get a really nice
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intro kind of like the Pixar animation but after a while people start associating your brand with your intro
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this is a good investment to make sound engineering and editing I understand that if you’re just starting out you
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probably are working on a shoestring budget you just don’t have enough money to come up with the very best videos I
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understand that but here’s the thing if you want to develop a solid brand in your niche you need to reinvest some of
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your earnings into quality control the best way to do this is to invest in sound engineering or video editing a
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little bit of money invested in these types of services can go a long way in lifting the overall quality of your
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videos why would you want to do that well you want to come up with a polished brand that would attract people in your
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niche again this is an investment you don’t have to do it right out of the gate but you’re going to have to revisit
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this sooner rather than later voiceover make no mistake unless you’re doing your own voiceovers this additional element
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can get expensive this is why you have to invest in voiceovers very strategically for
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example if you crank out slideshows normally maybe you make it a point to produce a slideshow with a voiceover for
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every 10 videos you make whatever the case may be a little bit of voiceover work can go a long way in helping you
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develop a solid brand use the three key Fiverr services above to turbocharge the impact of your marketing videos
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do you have to have the best looking videos to make money in your niche I remember the first time I watched the
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sales video and I hate to admit it it looked like a pile of garbage that caught fire and that’s putting it mildly
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the audio was scratchy the video was blurry at some parts but guess what happened at the end that’s right I
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reached into my back pocket took out my wallet fished out my credit card and filled out an online form I just sent a
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couple of hundred dollars to whoever made that video that’s how effective that video was now
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it had nothing to do with the grainy video images it had nothing to do with the crappy sound system it definitely
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had nothing to do with the weird voiceover that seemed like the person talking had pneumonia or some sort of
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hormone problem you know what got me the total video it packed enough value that it spoke truth to me seriously it
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delivered value at the right time and at the right moment to produce the right moods that hit me in the right way don’t
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get me wrong I could have bought from a ton of other people but the video was able to speak to me with the right
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message at the right time to produce the right effect I’m sharing this embarrassing experience with you to clue
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you in on the fact that your video doesn’t have to be slick I know it sounds shocking but it’s true it doesn’t
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have to look like an Academy Award winning director produced it it just has to have the right elements unfortunately
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in this game you will only know how to project the right elements at the right time after enough practice this is why I
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suggest that you produce video after video after video until you get it right don’t expect to get it right overnight
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that’s just not going to happen but the more you practice the better you get at it I can guarantee it
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why is elemental video optimization so important to your profitability I know that’s a mouthful elemental video
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optimization that’s a lot of syllables however it’s also extremely important you have to understand that when people
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produce marketing videos they know full well that the vast majority of their videos are going to fall flat they’re
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not going to do the job that they were made for most people can admit that the problem is fixing the problem that is
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the problem I’ve seen this a million times before a marketer would see that a video is obviously
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performing people are not watching it all the way through people do not even click the link and people are not
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sharing so what do they do they come up with a completely new video that’s right they overhaul everything they changed
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the title they changed the video itself they changed the description everything I wish I could tell you that this has a
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happy ending unfortunately it usually doesn’t most of the time these marketers spend a whole
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lot of money only to end up with nothing why they burned down the house they burned down the whole video they replace
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it with another video sure from time to time somebody would come up with a video that was a hit but here’s the problem
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they don’t know why it succeeded and why the previous one failed this is why I suggest that you wrap your mind around
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the concept of elemental video optimization I know that’s a fancy term but all it means is that instead of
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overhauling your video all at once do it piecemeal how do you know which part to change it’s very simple each video has
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different elements there’s the title of the video the description the video itself and categories tags and what have
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you each of these are elements when you’re optimizing a video start with one
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element for example start with the thumbnail for the video maybe you can come up with five different versions see
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which version gets the most clicks in place come up with more versions of that successful thumbnail and see if you can
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improve the click-through once you reach a point where you cannot improve performance anymore then you move to the
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next element maybe you should change the title come up with five different versions repeat the process until all
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elements of the video have been optimized that’s how you play the game that’s how you increase your
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profitability otherwise you’re going to be playing the game the exact same way as most other marketers how did they do
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it they just take shots in the dark last time I checked that’s a lousy way to get