How To Make Great Marketing Videos

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Hey guys this week we’re talking about what makes a great video hi I’m Paul Potts and I know we all want to know
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what makes a great video but specifically I’m gonna start out with talking about video pre-roll you’ve all
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done it you go to YouTube you you want to watch a specific video and somebody advertisement and you’re sitting there
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and you’re waiting for the skip button you just want to get past that ad why is that why do you want to skip past that
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ad well it’s really simple there’s a bunch of bad ads and we don’t want to be advertised – it’s as simple as that so
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what would make a really good YouTube video pre-roll well it’s easy I mean think about the platform and think about
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why that individual is there why why are we there as a consumer what we’re there to research were there to learn we’re
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there to find out were there to gather knowledge but the problem is what you’re doing is you’re taking a TV commercial
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and you’re slapping it in front of them and wake up guess what we’re using all these platforms to skip past your stupid
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commercials why why is that I mean we’re all skipping past commercials but however you still have the the thought
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the need whatever to put a TV commercial in front of somebody on YouTube and they don’t want it specifically you don’t
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even want it so why would you do it well what do you need to do differently well you need to start educating you’ve got
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to start really connecting engaging with that consumer so let’s step back for a moment with YouTube video pre-roll also
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known as TrueView you have the opportunity to retarget an individual in other words they come to your website
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they’re clicking around they’re looking at your website they leave your website or they go to go to Facebook whatever it
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is in other words they’ve shown an interest in the product or service you offer and now they’re just on YouTube
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while they might not be looking for that product or service maybe it was kind of just a moment that they were thinking
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about that product or service but they did express an interest you have the opportunity to
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yeah in other words put your product or service right in front to try to re-engage but if you’re going right for
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the throat in other words right for the sale that’s not going to be very engaging instead why don’t you have a
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video it’s gonna take more work and it’s gonna cost you more money on the front end but create a video that’s gonna tell
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them how your product or service is gonna make them sexy or make them lose weight save time in other words how is
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it going to benefit their life how is it going to improve their life and it’s not going to improve their life just because
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you’re willing to lose gross profit and sell it for cheap that’s that’s not what you need to do you need to tell them
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information about your product we’ve all done it we’ve all gone to YouTube to research a product or a service to learn
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more so you have to become a storyteller and you have to create a story that’s longer than 30 seconds which brings me
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to a completely another point that we’ve all been programmed that we think oh the videos got to be really sure no with
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TrueView you can run up to a three-minute video so my point being the biggest takeaway of this video is stop
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using your TV commercials as a video pre-roll because no one wanted to see them in the first place instead
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communicate with individual engage them tell them how that products going to make them feel sexy and we’ll see you
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next week [Music] you