Video Marketing Trends 2022

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Hey there, Jen McKinnon here, and it’s time for another trend roundup from Envato. Today, we’re taking a look at video marketing trends, and all the links to the featured items can be found in the description below.

. This video is brought to you by Envato Elements: a subscription-based library full of all the digital creative assets. You need to produce professional videos in no time. From stock, video, and social media templates to backgrounds and lower thirds to make your online content stand out.

Everything you need to create an eye-catching video is at your fingertips. Check the link in the description for a special offer from the Envato Elements team to get you started., Let’s get into it. Recent political campaigns and elections have seen the role of social media and search platforms come under scrutiny – and that’s due to their apparent ability to sway voters’ decisions.

. As a result, there have been calls across the board for advertisers and influencers – as well as the platforms they publish on – to adhere to new standards. This means clearly labeling ads and disclosing when a person has received money, products, or services in return for posting.

Their endorsement. Take a look at the ‘paid partnership’ flag that appears above TV and radio personality Ash Pollard’s Instagram Stories, promoting make-up products and wineries. Similarly, when optical brand OPSM paid to pop up in people’s social feeds, the posts were clearly marked ‘sponsored’.

, Switching platforms. This YouTube – video posted by the Cartoon Network clearly contains the disclaimer that “this channel received money or free things to make this video”. It, Transparent and to the point.

The simple message leaves the audience with no doubt that this is promotional content. Several publishing platforms are also joining the push for open advertising. Like Facebook, which has compiled a comprehensive, searchable collection of all ads currently running across its apps and services, including Instagram.

, When putting together your social media promotions. Use the customizable features in these Instagram story templates to ensure your message shines. And, in the spirit of ad transparency, be sure to caption your posts with the hashtag ‘ad.’

Where appropriate. Can your brand say it best when it says nothing at all? Find out by optimizing. Your video marketing content to tell a silent story on mobile and social media. We know that more and more people are consuming video content without sound.

. In fact, research has found that when silent autoplay is the default, 85 % of Facebook videos were watched with the sound off. This means your audience will likely watch your video for longer if it’s made to be viewed without sound or if it includes captions that don’t detract but actually enhance the viewing experience.

. So what’s the easiest way to create watchable silent videos for social media By adding closed captions or subtitles.. Just take a look at this interview with Billie Eilish for Vanity Fair, in which every word the singer says is accompanied by perfectly synced subtitles.

. The addition of closed captions and subtitles is also important when it comes to accessibility. Some of your audience might be hard of hearing or deaf, which means that without these on-screen elements, their experience of your video – and, therefore, your brand – is negatively impacted.

. Add seamless subtitles to your visual content with this captioning kit from Envato Elements. Easily adjust the stop and start times of each word and sentence and instantly customize. Your font, color, and text animations to ensure everything you want to communicate is clear.

. Our next trend is all about TikTok, a social platform that’s revolutionized the way video creators and marketers think about short-form content., We’re talking about the endless loop – where a video repeats seamlessly…well…forever or, in the case of TikTok, until the viewer swipes to the next piece of Content.

It’s an effective marketing tool – by seamlessly transitioning between the end and the beginning of the video and making it unclear when the visuals start and finish, a video can help you quickly clock up, views.

TikTok creator Nick Major tapped into the trend when creating his Own endless loop that revolves around the never-ending chore of washing dishes. We see him scrub dry and put away his cutlery, pots, and pans, only to close the cupboard door and see the sink is full again.

We’ve created our own endless loop example in line with the Good Soup trend and have accompanied it with a how-to video to help you master the technique. Check out the videos via the links in the description.

For your very own loop video, add a sense of constant movement and depth to your next social post. With these kinetic typography loops by MotionWizardStudio. Simply customize the text, the font, and the colors, and away you go, By the way.

Did you know Envato is on TikTok If you haven’t already jump over via the link below and subscribe to our channel. Real people, doing real things., That’s raw content., Inspired by a desire for social media authenticity – and playing into the resurgence of DIY and arts and Crafts activities – his trend offers a window into someone’s everyday routines, hobbies, and pursuits.

. It also extends to behind-the-scenes content, which gives viewers a chance to peek behind the curtain and access all areas like outtakes, bloopers, and extra footage that didn’t make the official final cut.

Basically, anything that reveals the people and processes behind the content. One very intricate example: showcases YouTuber and creative engineer Mark Rober’s homemade squirrel obstacle course, which sees the cute and quirky animals scale rope ladders and run through plastic tunnels to hijack their coveted acorns.

It’s, interspersed with A Mission Impossible soundtrack and footage from popular heist films to add a sense of adventure and a speckle of comedy to the back garden setting. If you’re planning some behind the scenes, content of your own introduce the people behind the curtain.

With these ready-to-use video templates., Add names and job titles to your content, thanks to 20 minimal, lower thirds, which feature fully customized colors and 30 and 60 frames per second options.. Optimizing your video to be indexed and ranked on search engine results, pages for relevant keyword, searches, isn’t a new concept, but it’s only now becoming a mainstream practice.

, As businesses start to pay more and more attention to organically building video audiences. Ensuring your content can easily be found is essential. From carrying out keyword research to optimizing titles, descriptions, and hashtags.

There are several strategies that video marketers should be adopting now to ensure their content stands out from the competition. Netflix Roku Hulu HBO Max Disney Plus. These are just some of the so-called over-the-top ( or OTT ) services that bypass TV providers and allow viewers to watch whatever they want whenever they want – without having to think about a broadcast schedule or geographic limitations.

By constantly capturing data and gathering audience insights. These streaming platforms are fast becoming a marketer’s dream. This is thanks to their ability to reach smaller but more targeted audiences and the opportunity to serve up sequential ads that push viewers further down the marketing funnel.

When creating an OTT advert ensure that the viewing experience remains the same, regardless of whether it’s being consumed on A connected TV, laptop, or smart device – for this reason, it’s important to pay attention to formatting.

Other best practice. Advice includes keeping your video relevant to your audience and making your message short and succinct… You should aim to grab attention before people have the option to click the ‘skip ad’ button.

Marketers are always hoping to get more bang for their buck and content. Automation is an excellent way to achieve this… Extending content value means adapting content, in this case, videos. In order to publish versions across a variety of platforms, therefore, extending the content reach.

To take advantage of this trend, you need to know where different content types work. Best., For example, you might have a long-form interview that lives on YouTube… You can then repurpose that content for Instagram in the form of a teaser video before breaking it down further into clips – or golden nuggets – to publish on TikTok or Instagram Reels.

. You can even automize it further and take just the audio and transform it into a podcast… We see The Futur – an online education platform for creative entrepreneurs – offering a great example of content automation with their audience-building workshop, which comprises an 8-minute YouTube video.

That’s then edited down to make a visually arresting three-minute Instagram video, including bold on-screen, takeaways and captioned soundbites., To extend its value even further. The team also released a fast-paced TikTok reel that comes in at just under the platform’s time limit of one minute.

To create content for various platforms. You’ll need to pay attention to different dimensions. And that’s where this pack containing animated posters, promos, and social media stories can help, thanks to its range of aspect, ratio, formats.

From growing your audience and securing more video views to providing brand or product endorsement and increasing your Equity, influencers can do incredible things for your brand., So it’s no surprise that we’re seeing guest stars and subject matter experts popping up in video content.

Collaboration is key with this trend and can be beneficial to creators and influencers alike, as both gain exposure to new audiences, Platforms, and storytelling opportunities., We see this in action as Rob from VidIQ invites Nate from Channel Makers to host a special episode of his explainer series, which is all about audience.

Participation. Both are creators, and both are YouTube educators, but far from being competitors. The partnership gives them the opportunity to boost each other’s brand.. Social media has really evolved the way people interact with content.

Online. Authenticity is more important than ever – and audience attention spans are shorter than ever – so brands that inject personality into their posts stand out from the crowd. Complex and nuanced communication.

Styles like sarcasm and satire have been made popular by social media’s evolution into the realm of video, and these traits inspired by the social media form have begun to filter through into regular day-to-day content.

Brands are now finding new and creative ways to adopt these quirks into Their broader marketing output and achieve consistency of voice from platform to platform. Just look at Wendy’s Twitter feed, which consistently calls out customers who favor their competitors and publicly shares its ‘beef’ with McDonald’s.

. This savage approach on social can also be found making its way into their TV commercials – take these scenes set in the McBoardroom that poke fun at the company’s secret sauce and sesame seed-sprinkled buns.

, That does it for the video marketing trends you’ll be seeing this year… If this video was helpful, don’t forget to like it below so we know to keep producing more content like this. And subscribe to the Envato YouTube channel to stay up to date with our latest content.

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